It is mind boggling to consider the amount of data available on the Internet. On an average day Internet users conduct more than 60,000 Google searches per second, while billions of people upload data–photos, videos, comments–to Facebook, Twitter, YouTube, Google+, Instagram, Pinterest and LinkedIn.
- Would your institution be the last to find out if your data leaked?
- Do you have a reliable and all-inclusive way to know what people are saying about your institution across the entire web?
Listen everywhere. Respond immediately.
As an example, earlier this year our Social IQ™ (automated social media solution) unearthed a Google+ post for a financial institution that included names, addresses and credit card information of several of its customers. By finding this post, the institution was able to quickly remove the data from the web and contact the customers to remediate the issue. This institution's experience is, unfortunately, all too common and validates the importance of incessantly and diligently monitoring mentions of your brand across the entire web so you can quickly react to any issues.
It's not too late to protect your institution's reputation this holiday season with an automated social media monitoring system.