I recently saw that Strunk, LLC announced it had launched a hosted overdraft solution. The press release explained the benefits of hosted solutions, stating that financial institution clients no longer would have to worry about installing, upgrading or supporting its overdraft management system. This truly is wonderful, as it clearly is a superior method of delivery. Realizing that today’s competitive marketplace and tougher regulatory environment requires a more robust solution, this is a giant step forward.
As I thought of all the benefits a hosted solution has to offer, I realized it has been almost 10 years since BSG Financial Group introduced its cloud-based overdraft management program, CourtesyConnect/CourtesyLimit™. And what a difference it made for our bank and credit union clients: implementations became much easier; upgrades a no-brainer; and our clients no longer shouldered the burden of technical support.
When I think about the evolution of CourtesyConnect®/CourtesyLimit™, I remember that it was a simple, logical progression, having been a long-time provider of the robust overdraft software solution, OverdraftHonor®. We were pioneers when we introduced that software in the 1990s, when many overdraft management providers preached that overdraft software was not necessary or they offered only rudimentary solutions. Our OverdraftHonor® quickly became the “Gold Standard” in the industry, providing unparalleled profitability, guided by our “Responsible Approach” to account holder management and compliance.
So it was in 2005--when other providers seemed to be hunkered down, believing the industry was very mature and showing little if any growth--that we actually invested more in our solution.
Why did we do it? Because it was the right thing to do for our clients. As better tools and ideas have become available, BSG Financial Group has always provided them to its clients. Now enjoying our Fourth Generation of an overdraft management system, we look forward to continuing our leadership position.
Just think, a lot happens in 10 years. Ten years ago you were probably renting DVDs at Blockbuster; wanting a flip-phone and actively managing the amount of cell minutes you used. You may have just tried the Atkins diet; heard the word "metrosexual" for the first time; watched Janet Jackson's wardrobe malfunction; or just seen Barack Obama on TV for the first time. Yes, a lot changes over 10 years.
I'm truly happy and feel extremely proud that BSG Financial Group has always been an early adopter, helping our clients take advantage of new innovations in the marketplace. I love that we were the first provider in the industry to offer a cloud-based overdraft system. It's always nice to be a leader.
Speaking of which, are you taking advantage of all our current enhancements, while enjoying what we pride ourselves on, the "Responsible Approach"? In addition to providing dynamic overdraft limits that protect both you and your account holders, our debit card-focused (ATM/point-of-sale) overdraft management program is designed to help your institution and your account holders get the level of service they desire. This strategy continues to grow in importance, as consumers’ preferred method of payment continues to change to electronic. If you're not sure of what I'm talking about or have interest in learning more, just reach out to BSG Financial Group. We'll be glad to make sure you get what you need.
We offer a FREE OVERDRAFT PROGRAM ANALYSIS whether you currently have a program or not. After you fill out the simple online form, we can let you know the most compliant and profitable way to offer this service to your customers, or introduce strategies to enhance the program you already have.