One of the questions we receive most often regarding social media management is:
BSG Financial Group recently hosted an educational webinar entitled, “Maximizing Social Media for Community Financial Institutions.” The webinar provided instruction on social media compliance, shared tips for posting to various social networks and highlighted new developments in social media strategies. Response to the session was overwhelming, indicating that the information provided would be valuable to others who were not able to attend.
Below you will find a few questions that were asked and the answers from our presenter, Sara Harris of Insight CRM Solutions. Many of the questions we received were especially relevant to community institutions that do not have a formal social media strategy. If you would like to view the entire webinar, including the Q & A portion, go here.
Thank you to Sara Harris, Administrative Director for Insight CRM Solutions, for submitting this article for our blog.
In the not so distant past, if you had a bad experience at the bank or credit union, you might go home and tell your spouse or your neighbor. If you were really upset, perhaps you wrote a letter of complaint, but that might be the extent of it. Likewise, if you loved a certain business or product, you may have recommended it to your friends and family.
We know, for fact, that personal recommendations influence buying decisions.
But today, we live in a digital world, and these gripes or recommendations take place across the web, instantaneously. Online reviews are increasingly important, both to consumers and the businesses subject to their review. Monitoring review sites should be an integral part of your institution’s social media and reputation management strategy.
October is National Cybersecurity Awareness Month, so we thought it would be appropriate to tell you the story of how one community bank—faced with a security breach—learned a valuable lesson. We’re not talking about the lesson of how the bank should have better protected its data. No, the lesson this bank learned was that news travels fast (especially bad news) and in ways they did not anticipate. The bank learned that a presence on social media, especially in the midst of a crisis, is essential.